ACE Group was a global provider of insurance with products covering everything from property and casualty to health and life. Spanning several years and several campaigns, their branding needed supervision and direction to maintain it's recognition and integrity across every medium, across the globe.
"Insuring Progress" was a campaign that positioned ACE as a flexible, adaptive, and capable partner that attracted future-focused companies with big, interesting, and complex to insure ideas. The 3-year campaign became more than just an advertising idea, it became the mantra of the company. "ACE Insured" was the natural evolution of Insuring Progress. It allowed ACE to explain the deeper meaning of what it meant to be insured by ACE.
Creative for ACE ranged from print, digital, and event based OOH; and sometimes required global coordination for art direction to ensure brand consistency around the world.
Art Direction | Design | Photography & Retouching