Cirrus knows that college graduates love their alma mater, and that those with a home gym might want to use the same equipment the athletes at their school use. They teamed up with the NCAA and several home fitness equipment manufacturers to bring that idea to life.
To make the products look like they came from the same place the schools source, they needed a unique approach to product design and packaging. The solution was to create something that had that "strait from the warehouse" look, while also incorporating sports imagery and school colors. A stripped-down template based foundation made it easy for brands to pop in their logo and colors, and the grittiness of the packaging appealed to those die-hard fitness freaks.
Art Direction | Product Design | Packaging