Clip Radio allows radio listeners to "clip" songs played on the radio using their smartphones - and in turn receive free things like coupons, free song downloads, and contest entries. This new way of interacting with the radio needed an introduction to the market. "I Got It On the Radio" became an advertising campaign that ran in Portland and San Diego with posters, billboards, train wraps and radio spots.
The campaign called for a redesign of the brand. A new logo, sleek black colors, refaced UI, and a graphic illustrations of the free items you receive while "clipping" were all a part of the campaign launch.
UX/UI Design | Design | Illustration