Wanting to establish their thought leadership position, Genpact needed a new way to get their content into the hands of their audience. The solution was a news delivery app that was both easy for the publishing team to use and beautiful for the end user to experience.
A custom CMS ensured publishers could easily enter and edit images, titles, copy, and tags. The app would automatically organize and display the content to users around the world through a beautiful UX that featured personalization filters, reading lists, and built-in sharing.
In addition to the app, a web-based version was built into genpact.com, giving their website a new level of user interaction and reaching an even broader audience, all controlled by one CMS.
UX/UI Design | Art Direction