After introducing the "Generating Impact" campaign, Genpact needed an overhaul of graphic elements that were interesting, colorful, and useful across many different mediums. The solution was to create a catalogue of branded graphics based on the industries and solutions Genpact works with.

Over 25 graphics were made and applied in all types of spaces; from backgrounds of digital banners — to focal points of print ads — to the giant art installations we placed throughout their office building.

Art Direction | Design | Illustration | Web Design