Fresh off the press, both Generating Impact and Lean Digital campaigns needed proper video support.
For Generating Impact, the goal was to capture the scale and influence Genpact has on business. This was achieved through a visual narrative that spans typographic animations, 3D cities, and abstract illustrations brought to life.
Lean Digital needed to quickly explain the campaign, blending the distinctive yellow highlighted black text style of the ads with minimal graphics, and introducing the blinking digital cursor to guide the viewers along.
Concepting | Storyboarding | Art Direction