For PXG’s Spring/Summer 2024 launch, we took an fashion-editorial approach to on-course photography, bringing the studio outdoors with modern, painted walls that stood in stark contrast to the natural forms of the landscape. The result was a collection that felt bold and innovative while still appealing to our core audience.

I served as art director on set and creative director for all graphics post photoshoot. Finding the right font treatments, geometry, motion design and layout helped bring a rich identity that mirrored the apparel and amplified the photography.

Art Direction | Campaign Design