Rainforest Trust helps protect threatened tropical forests and endangered wildlife. Their most recent campaign takes a fun and witty approach to attracting donations as opposed to the usual somber scare-tactics. These ads called viewers to "buy" the endangered land, using typical newspaper real estate marketing language like "truly a piece of tropical paradise!" and "won't last long!"
To reenforce this idea, the ads were written to look like newspaper ads, and were "ripped out" and placed on top of photography depicting these exotic locations. The campaign ran in print, digital, and OOH around the country.
Art Direction | Photography & Retouching | Design