A Charter School came to us needing a campaign to close the gap on funding a campus expansion, complete with a multi-purpose field, outdoor space, and additional classrooms. We built the campaign around a metaphor parents already understood - their kids were in a race to become their best, and now the schools were in a race of their own to complete the expansion.

I led the creative and visual direction across the full campaign - print, digital and on-campus signage - rallying around the tagline “Fund the Finish” that reframed fundraising fatigue into shared urgency using high-energy, sports-inspired design language.

Creative Direction | Art Direction | Campaign Design